Amazon Japan Seller Fees (2026): The ¥30 Floor and 15.4% Media

By the Profitvana Editorial Team · Updated August 2026

Amazon Japan prices like no other Amazon marketplace we cover: most big categories are tiered by item price with rates from 5% to 15.4%, the minimum fee is a tiny ¥30, and the odd decimal in 15.4% is not a typo — it is consumption tax baked into the media rate. Here are the 2026 numbers.

The two plans

The professional plan (大口出品) costs ¥4,900 a month before consumption tax. The individual plan (小口出品) has no monthly fee but charges ¥100 per item sold.

¥4,900 ÷ ¥100 gives a break-even of 49 units a month — close to Australia's 51, far above Canada's 20. Below roughly 50 sales a month the individual plan is cheaper; above it, professional wins and unlocks the usual toolset.

Referral fees: tiered by price, not just category

Where the US and UK mostly charge one flat rate per category, Amazon Japan tiers several major categories by the item's price — cheaper items pay a lower percentage:

The consequence: a ¥2,000 fashion item and a ¥20,000 one can sit in different fee bands. Check where your price points fall before assuming the headline rate.

Category	Referral fee
Media (books, DVD, music, software)	15.4%
Electronics	5–8.4% by price tier
Fashion & accessories	5–15.4% by price tier
Home & kitchen	5–15.4% by price tier
Beauty & health	5–10.4% by price tier
Minimum referral fee (most categories)	¥30

The ¥30 minimum is the smallest in the Amazon world

Thirty yen is roughly US$0.20 — below the UK's £0.25, Canada's C$0.40, and Egypt's 5 EGP in real terms, and second only to Australia's no-minimum policy.

On a ¥500 item in a 5% tier, the percentage (¥25) falls below the floor, so ¥30 applies — an effective 6%. The floor barely distorts anything: low-priced selling works on Amazon Japan in a way it does not in Canada or the UK.

Sale price	5% tier fee	Effective rate
¥500	¥30 (floor)	6.0%
¥600	¥30	5.0%
¥2,000	¥100	5.0%
¥10,000	¥500	5.0%

Media at 15.4% — and why the odd number

Books, DVDs, music and software carry Amazon Japan's top rate, 15.4% — the 10% consumption tax folded into a 14% base. Japanese fee tables often quote tax-inclusive rates where other markets add tax on the invoice; when comparing to the US 15%, remember the American number has sales tax still to come.

Media is also where the individual plan's ¥100 per-item fee bites hardest: on a ¥800 used book, plan fee plus referral floor already take ¥223 — 28% — before shipping. Volume media sellers need the professional plan sooner than the 49-unit break-even suggests.

Model your own numbers in the Amazon fee calculator, and compare the structure with Amazon UK and Australia.

Frequently asked questions

How much does Amazon Japan take per sale?

A referral fee of 5% to 15.4% depending on category and price tier — media is 15.4%, electronics 5–8.4%, fashion and home 5–15.4% — with a ¥30 minimum in most categories.

What does it cost monthly to sell on Amazon Japan?

¥4,900 before consumption tax for the professional plan, or ¥100 per item sold on the individual plan. The break-even is 49 units a month.

Why is the media rate 15.4% instead of a round number?

It is a tax-inclusive figure: Japan's 10% consumption tax folded into a 14% base rate. Japanese fee tables often quote rates with tax included where other Amazon marketplaces add tax separately.

Is Amazon Japan good for low-priced items?

Unusually so. The ¥30 minimum referral fee (about US$0.20) is the smallest of any Amazon marketplace with a floor, so a ¥500–600 item keeps an effective rate near its category percentage instead of being eaten by a minimum.

Amazon fees in other countries

Amazon prices every market differently — the same sale can cost twice as much depending on where your business is registered. We verify each of these against Amazon’s own published fee page for that country:

Sources

Amazon Japan selling fees (official)