Marketplaces
Etsy vs Shopify
Real fees on $25, $100 and $500 — and when to pick each. Shopify keeps you more on a $100 sale.
| Sale price | Etsy fees | Etsy you keep | Shopify fees | Shopify you keep |
|---|---|---|---|---|
| $25.00 | - $2.83 | $22.18 | - $1.03 | $23.98 |
| $100.00 | - $9.95 | $90.05 | - $3.20 | $96.80 |
| $500.00 | - $47.95 | $452.05 | - $14.80 | $485.20 |
Based on each platform’s standard 2026 fees with no add-ons. Use the calculators for your exact category, store tier, or promoted listings.
When to pick Etsy
- Built-in traffic of millions of craft shoppers.
- No monthly subscription — pay per listing and sale.
- Best for starting out without a marketing budget.
When to pick Shopify
- Your own branded store with full design control.
- Lower per-sale fees once your volume scales.
- Keep all customer data and email list yourself.
Other comparisons
Frequently asked questions
Which is cheaper, Etsy or Shopify?+
On a $100 sale, Shopify keeps more of your money. Etsy charges $9.95 on $100 (you keep $90.05); Shopify charges $3.20 (you keep $96.80). The answer can flip on very small or very large orders — use the full calculators for your exact numbers.
When should I choose Etsy?+
Built-in traffic of millions of craft shoppers. No monthly subscription — pay per listing and sale. Best for starting out without a marketing budget.
When should I choose Shopify?+
Your own branded store with full design control. Lower per-sale fees once your volume scales. Keep all customer data and email list yourself.
Can I use both Etsy and Shopify?+
Yes — many sellers cross-list to spread reach and compare what sells where. Just price each listing to cover that platform's specific fees so you stay profitable on either.
Where do these fee numbers come from?+
Each platform's published 2026 fee schedule, verified against its official help center. We update the rates as they change — see our methodology for details.