Marketplaces
Amazon vs Shopify
Real fees on $25, $100 and $500 — and when to pick each. Shopify keeps you more on a $100 sale.
| Sale price | Amazon fees | Amazon you keep | Shopify fees | Shopify you keep |
|---|---|---|---|---|
| $25.00 | - $3.75 | $21.25 | - $1.03 | $23.98 |
| $100.00 | - $15.00 | $85.00 | - $3.20 | $96.80 |
| $500.00 | - $75.00 | $425.00 | - $14.80 | $485.20 |
Based on each platform’s standard 2026 fees with no add-ons. Use the calculators for your exact category, store tier, or promoted listings.
When to pick Amazon
- Tap into Amazon's massive existing customer base.
- FBA handles storage, packing, and shipping for you.
- Higher trust and conversion for new brands.
When to pick Shopify
- Own your storefront, customer list, and brand fully.
- Lower per-sale fees beyond the monthly subscription.
- Sell across multiple channels (POS, social, etc.).
Other comparisons
Frequently asked questions
Which is cheaper, Amazon or Shopify?+
On a $100 sale, Shopify keeps more of your money. Amazon charges $15.00 on $100 (you keep $85.00); Shopify charges $3.20 (you keep $96.80). The answer can flip on very small or very large orders — use the full calculators for your exact numbers.
When should I choose Amazon?+
Tap into Amazon's massive existing customer base. FBA handles storage, packing, and shipping for you. Higher trust and conversion for new brands.
When should I choose Shopify?+
Own your storefront, customer list, and brand fully. Lower per-sale fees beyond the monthly subscription. Sell across multiple channels (POS, social, etc.).
Can I use both Amazon and Shopify?+
Yes — many sellers cross-list to spread reach and compare what sells where. Just price each listing to cover that platform's specific fees so you stay profitable on either.
Where do these fee numbers come from?+
Each platform's published 2026 fee schedule, verified against its official help center. We update the rates as they change — see our methodology for details.