Where to Sell Handmade Goods in 2026: Etsy, Shopify, Amazon Handmade or eBay?

Profitvana Editorial Team · Updated November 9, 2026

Etsy is the default for handmade and charges roughly 10.5% all-in on a $45 sale: $0.20 listing, 6.5% transaction, 3% + $0.25 processing, before the 15% Offsite Ads fee on orders it advertised. Shopify charges no commission but $39 a month plus 2.9% + 30¢ processing, which beats Etsy only once monthly sales pass about $550. eBay at 13.6% and Facebook at 10% are fallbacks with the wrong audience. The real question is whether you have your own traffic.

What you receive on each platform: $45 item, buyer pays $7 shipping, label costs you $7

Computed from each platform’s verified fee schedule in our registry, on the same sale, ranked by what lands in your account after fees and the label. Costs the schedule does not carry (optional promotion, returns, your time) are in the notes and the text below.

#	Platform	Fees	Label you pay	You receive	Schedule used
1	Shopify 2.9% + $0.30 on Basic plus $39/month and your own traffic Before a $39/month subscription	$1.814% of price	$7.00	$43.19	2.9% + $0.30
2	Facebook Marketplace 10% with checkout; local craft groups sell for cash	$5.2011.6% of price	$7.00	$39.80	10%
3	Etsy $0.20 + 6.5% + 3% + $0.25; +15% on Offsite Ads orders (12% above $10k/yr)	$5.3912% of price	$7.00	$39.61	$0.20 + 6.5% + 3% + $0.25
4	eBay 13.6% + $0.40; small handmade audience	$7.4716.6% of price	$7.00	$37.53	13.6% + $0.40

Etsy's real rate is 10.5%, or 25% when Etsy found the buyer

On a $45 item with $7 shipping Etsy charges $0.20 to list, 6.5% of $52 ($3.38) and 3% of $52 plus $0.25 ($1.81): about $5.39, or 10.4% of the order. If the buyer arrived through an Offsite Ad the order carries a further 15% ($7.80), and once a shop passes $10,000 in trailing sales the programme becomes mandatory at 12%. Etsy sellers therefore live with two rates and should price for the blended one. Since 22 June 2026 sellers outside the US also pay a regulatory operating fee (0.48% in the UK, 1.14% in France); US sellers do not.

Shopify's break-even

Shopify takes no commission. On Basic ($39 a month, $29 on an annual plan) each order costs the last published Shopify Payments rate of 2.9% + 30¢, about $1.81 on our basket. Against Etsy's $5.39 that saves $3.58 per order, so the $39 subscription is covered at about eleven orders a month, roughly $550 in sales. Below that Etsy is cheaper; above it Shopify is cheaper per order but brings no buyers of its own. Most handmade sellers run both: Etsy for discovery, Shopify for repeat customers and wholesale, where the 10.5% would be wasted.

Amazon Handmade, eBay and Facebook

Amazon Handmade charges the 15% referral fee and waives the $39.99 Professional subscription for approved artisans; it reaches Amazon's buyers but at Amazon's price expectations and with Amazon's returns policy, which suits standardised products more than one-offs. eBay's 13.6% buys a buyer pool that rarely searches for handmade. Facebook's local craft and buy-sell groups carry no fee for cash sales and are the standard route for markets and pickup.

Verdict

Starting out or under about $550 a month: Etsy, priced for the blended rate including Offsite Ads.
Established with your own audience: Shopify for direct and repeat sales alongside Etsy, not instead of it.
Standardised products at volume: add Amazon Handmade and compare net per unit after returns.

Frequently asked questions

How much does Etsy take on a $45 sale?

About $5.39 with $7 shipping (10.4%): $0.20 listing, 6.5% transaction fee on item plus shipping, and 3% + $0.25 processing. An Offsite Ads order adds 15% of the order total.

At what point is Shopify cheaper than Etsy?

At roughly $550 in monthly sales on the Basic plan, where the per-order saving of about 7–8 points covers the $39 subscription. Shopify brings no traffic, so the comparison only holds if you already have buyers.

How this page is computed

The table runs one realistic basket for this category through the fee schedule of each platform as held in our registry, where every schedule carries the official page it was read from and the date it was last checked; category-specific rates (eBay’s sneakers, electronics, clothing, books and guitars rates, StockX and Whatnot tiers, Grailed’s price bands) are applied where they change the result. Platforms not yet in the registry are discussed but not ranked. Rates move: the change log records each change and this table recomputes with it.