How Much Does Walmart Marketplace Take? (2026 Referral Fees by Category)

By the Profitvana Editorial Team · Updated September 2026

The short answer: Walmart Marketplace takes a referral fee of 15% of the total sales price in most categories — $15 on a $100 sale — with no monthly subscription, no listing fees and no per-order fee. Several categories are cheaper (6% for personal computers, 8% for consumer electronics, cameras and major appliances) and a few are tiered by price, which is where apparel, jewelry and watch sellers get surprised. This guide reproduces Walmart's published contract-category schedule, last updated by Walmart on 9 March 2026.

One fee, charged on the whole order

Walmart's only selling fee is the referral fee, a percentage of the total sales price. Walmart defines that total as the item price plus shipping and handling, gift wrap and any other charges to the customer — so shipping you bill the buyer is inside the fee base, exactly as on eBay and Mercari. Payment processing is included; there is no separate card fee.

What Walmart does not charge is as important: no monthly plan (Amazon's Professional plan is $39.99 a month), no listing or insertion fees, and no closing fee. For a seller with a modest catalogue, the absence of a subscription is the whole difference between the two marketplaces at low volume.

Fee	Walmart Marketplace
Referral fee	6%–20% of total sales price by category (15% most common)
Monthly subscription	None
Listing / per-order fee	None
Payment processing	Included in the referral fee

The referral fee schedule by category

Walmart assigns each item a contract category during setup, and that category fixes the rate. The schedule below is Walmart's own, condensed; the full list is on the source page linked at the end of this guide.

Contract category	Referral fee
Personal Computers	6%
Consumer Electronics · Camera & Photo · Video Game Consoles · Major Appliances	8%
Plumbing, Heating, Cooling · Tires & Wheels	10%
Automotive & Powersports · Base Power Tools · Industrial · Musical Instruments	12%
Home & Kitchen · Toys · Books · Music · Pet · Office · Shoes & Handbags · Sports · Everything Else	15%
Apparel & Accessories	5% up to $15 · 10% from $15 to $20 · 15% above $20
Baby · Beauty & Health · Grocery	8% on low-priced items ($10 or $15 threshold) · 15% above
Electronics Accessories	15% on the first $100 · 8% on the portion above
Indoor & Outdoor Furniture	15% on the first $200 · 10% on the portion above
Jewelry & Precious Metals	20% on the first $250 · 5% on the portion above
Watches	15% on the first $1,500 · 3% on the portion above
Collectibles (approved sellers): trading cards, comics, coins	8% on the first $2,500 · 2.35% on the portion above

Worked examples

Standard 15% category, free shipping, before your own costs: $3.75 on a $25 sale, $15.00 on $100, $37.50 on $250. The tiered categories are where the effective rate diverges from the headline — note the $400 jewelry sale below, where the blended rate is 14.4% despite a 20% headline, and the $2,000 watch at 12%.

Sale	Category	Referral fee	Effective rate
$100	Most categories	$15.00	15.0%
$100	Consumer Electronics	$8.00	8.0%
$12	Apparel	$0.60	5.0%
$18	Apparel	$1.80	10.0%
$40	Apparel	$6.00	15.0%
$400	Jewelry	$50.00 + $7.50	14.4%
$2,000	Watches	$225.00 + $15.00	12.0%

Walmart vs Amazon on the same sale

On the referral fee alone, Walmart and Amazon are near-identical: both charge 15% in the bulk of categories and 8% on consumer electronics. The difference is what surrounds the fee. Amazon's Professional plan is $39.99 a month; Walmart has no subscription. Amazon FBA adds fulfilment and storage fees that Walmart Fulfillment Services prices separately. And Walmart is invitation-and-application only, so the fee structure is cheaper partly because fewer sellers get in.

For a seller doing 20 orders a month at $50, Amazon's subscription alone adds $2.00 per order on top of the 15% — turning a 15% marketplace into a 19% one. At 200 orders a month it is 20 cents. Compare your own volume in the Walmart fee calculator and the Amazon fee calculator, or read our Amazon fees guide.

$50 sale, standard category	Walmart	Amazon Professional
Referral fee (15%)	$7.50	$7.50
Subscription, spread over 20 orders/month	$0	$2.00
Subscription, spread over 200 orders/month	$0	$0.20
All-in at 20 orders/month	15.0%	19.0%

What moves your Walmart fee

Category assignment is the lever. Walmart, not you, assigns the contract category, and a mis-assigned item can sit at 15% when it belongs at 8%; Walmart publishes a dispute process for exactly this. Because the fee is on the total including shipping, free-shipping pricing does not change the fee base — the buyer's total is the same either way. And for tiered categories, the thresholds are per item total, so bundling two $12 apparel items into an $24 listing moves the rate from 5% to 15%: the rare case where splitting listings is cheaper.

Frequently asked questions

How much does Walmart take from a $100 sale?

$15 in most categories — the 15% referral fee, which includes payment processing. There is no monthly subscription or per-order fee, so $85 is what you keep before your own costs. Electronics categories are 8%, and personal computers 6%.

Does Walmart Marketplace charge a monthly fee?

No. Walmart has no setup, subscription, listing or per-order fees. The referral fee when an item sells is the only selling cost.

Are Walmart referral fees charged on shipping?

Yes. Walmart defines the total sales price as the item price plus shipping and handling, gift wrap and other charges to the customer, and the referral fee is a percentage of that total.

Which Walmart categories have the lowest fees?

Personal Computers at 6%; Consumer Electronics, Camera & Photo, Video Game Consoles and Major Appliances at 8%; and approved Collectibles sellers pay 8% then 2.35% on the portion of a trading-card, comic or coin sale above $2,500.

Sources

Walmart Marketplace Learn — Referral Fee Schedule for Contract Categories (official, updated 9 March 2026)