Marketplaces
Walmart Marketplace Fee Calculator
Estimate Walmart's referral fee and your net profit per sale.
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Walmart referral fees range from 6% to 15% by category (15% is the most common; jewelry up to 20%), charged on the item price. There are no monthly or setup fees on Walmart Marketplace. Last updated 2026-05.
How Walmart Marketplace fees work
Walmart Marketplace charges a referral fee on each sale — a percentage that depends on the category, ranging from 6% to 15%. Most categories sit near 15%.
Unlike some marketplaces, Walmart has no monthly subscription or listing fees, so the referral fee is your main selling cost.
Example: what you keep on Walmart Marketplace
Here is what Walmart Marketplace’s fees look like at a few common sale prices, before your own product and shipping costs:
| Sale price | Walmart Marketplace fees | You keep |
|---|---|---|
| $25.00 | - $3.75 | $21.25 |
| $100.00 | - $15.00 | $85.00 |
| $500.00 | - $75.00 | $425.00 |
Enter your own numbers in the calculator above for an exact figure, including your item and shipping costs.
Walmart Marketplace fees, broken down
- Referral fee — 15.00% of each sale (item plus the shipping you charge).
Frequently asked questions
How much does Walmart Marketplace charge sellers?+
Walmart charges a 6%–15% referral fee depending on the category, with 15% common for many product types. There are no monthly or per-listing fees.
Does Walmart charge a monthly fee?+
No. Walmart Marketplace has no setup, subscription, or monthly fees — you only pay the referral fee when an item sells.
Are Walmart referral fees charged on shipping?+
Yes, for most categories the referral fee applies to the total price including shipping charged to the customer.