Amazon.ae Seller Fees (2026): Referral Rates by Category, FBA and Easy Ship in AED
Profitvana Editorial Team · Updated November 9, 2026
Amazon.ae charges a referral fee on each sale that depends on the category, a fulfilment fee when Amazon stores and ships the item (FBA) or collects it from you (Easy Ship), and 5% UAE VAT on top of every fee. There is currently no monthly subscription for a Professional account. This page carries the full schedule in dirhams as published on Amazon's UAE pricing page, with a worked example and the registration documents a UAE or cross-border seller needs.
Selling plan: no monthly fee for now
Amazon.ae lists a single Professional plan and states that, for a limited time, Professional accounts carry no monthly subscription fee. No end date is given, and no Individual plan with a per-item fee appears on the UAE pricing page, unlike Amazon.com's $0.99 per item. Third-party guides that quote a dirham subscription or per-item fee are reproducing old or guessed figures; treat the official page as the only source.
That makes the UAE one of the cheapest Amazon stores to enter: a listed item with no sales costs nothing until it sells, apart from FBA storage if you send stock in.
Referral fees by category (AED)
The referral fee is a percentage of the total the buyer pays, meaning item price plus any shipping or gift-wrap charge, or a minimum of AED 1.00 per item, whichever is greater. Grocery and Pet Products have no minimum. All percentages exclude VAT, which Amazon adds to the fee.
Several categories use a split rate: a higher percentage on the part of the price up to a threshold and a lower one above it, which is how a AED 3,000 watch pays 15% throughout but a AED 8,000 watch pays 15% on the first AED 5,000 and 5% on the rest.
| Category | Referral fee | Minimum |
|---|---|---|
| Mobile phones | 5% | AED 1.00 |
| Gift cards | 5% | AED 1.00 |
| Home entertainment | 5% | AED 1.00 |
| Grocery | 5% up to AED 50; 11% above | none |
| Major appliances | 6% | AED 1.00 |
| PC and computers | 6% | AED 1.00 |
| Video game consoles | 6% | AED 1.00 |
| Consumer electronics | 7% | AED 1.00 |
| Camera | 8% | AED 1.00 |
| Baby | 8% up to AED 50; 15% above | AED 1.00 |
| Beauty | 8% up to AED 50; 15% above | AED 1.00 |
| Health and personal care | 8% up to AED 50; 15% above | AED 1.00 |
| Personal care appliances | 8% up to AED 50; 15% above | AED 1.00 |
| Pet products | 8% up to AED 50; 15% above | none |
| Music, software, video and DVD, collectibles | 10% | AED 1.00 |
| All other categories | 10% | AED 1.00 |
| Business, industrial and scientific | 11% | AED 1.00 |
| Automotive | 12% | AED 1.00 |
| Small appliances | 13% | AED 1.00 |
| Office products, sports, toys | 14% | AED 1.00 |
| Apparel, shoes, luggage | 15% | AED 1.00 |
| Books | 15% | AED 1.00 |
| Home, kitchen, outdoor, tools and home improvement | 15% | AED 1.00 |
| Musical instruments, perfumes (13% via FBA), video games | 15% | AED 1.00 |
| Electronics accessories | 15% up to AED 250; 8% above | AED 1.00 |
| Furniture | 15% up to AED 750; 10% above | AED 1.00 |
| Watches | 15% up to AED 5,000; 5% above | AED 1.00 |
| Jewelry | 16% up to AED 1,000; 5% above | AED 1.00 |
FBA fulfilment fees (effective 1 August 2025)
When Amazon stores and ships the item, the fulfilment fee depends on the size tier, the weight, and whether the selling price is AED 25 or less. The low-price column is AED 2 cheaper per unit, a discount Amazon introduced on 1 August 2024 for items under AED 25. Since the same date the shipping weight excludes Amazon's packaging.
Storage is AED 2 per cubic foot per month, billed between the 7th and 15th of the following month, with a long-term surcharge after 365 days whose amount the public page does not state.
| Size tier | Price AED 25 or less | Price above AED 25 |
|---|---|---|
| Small envelope, up to 0.1 kg | AED 5.50 | AED 7.50 |
| Standard envelope, up to 0.5 kg | AED 6.50 | AED 8.50 |
| Standard parcel, up to 1 kg | AED 8.50 | AED 10.50 |
| Standard parcel, up to 12 kg | AED 19.50 | AED 21.50 |
| Oversize, up to 1 kg | AED 10.50 | AED 12.50 |
| Oversize, up to 30 kg | AED 39.50 | AED 41.50 |
| Oversize above 30 kg | + AED 1.00 per kg | + AED 1.00 per kg |
Easy Ship: you store, Amazon collects and delivers
With Easy Ship you keep the stock and Amazon's carrier picks the parcel up from you. The fee has been AED 14.00 for a standard parcel up to 250 g since 22 August 2022, AED 14.50 up to 500 g, then AED 0.50 for each extra 500 g up to 2 kg, AED 17.50 for 2 to 3 kg, and AED 1.00 per kg from 3 to 12 kg. Oversize parcels start at AED 18.50 for the first kilogram plus AED 1.00 per additional kilogram. You may charge the customer up to AED 10 per shipment towards it.
Easy Ship therefore costs more than the cheapest FBA tiers but spares you storage fees and the inbound shipment to Amazon's warehouse, which suits slow sellers and heavier items.
Worked example: a AED 120 kitchen item
Kitchen carries a 15% referral fee. On a AED 120 sale with no shipping charge the referral fee is AED 18.00; with 5% VAT it becomes AED 18.90. Sent through FBA as a standard parcel under 1 kg the fulfilment fee is AED 10.50 plus VAT, AED 11.03. Amazon deposits about AED 90.07 before storage and before the cost of the goods, so fees take roughly 25% of the price. The same item at AED 24 would pay the AED 8.50 low-price fulfilment rate and AED 3.60 referral, together 50% of the price before VAT, which is why very cheap items rarely work on FBA.
Amazon does not publish a refund administration fee on the UAE pricing page. Sellers quote the policy text as 20% of the original fees retained, capped at AED 15 per line item, in line with Amazon's global structure; confirm inside Seller Central before relying on it.
Who can register and what you need
Amazon's UAE registration guideline asks an individual seller for a valid national or resident ID, a bank or card statement or utility bill under 180 days old to confirm the address, an email, a phone number and a credit card as the charging method. A business account adds the trade licence showing the owner's name; a legal representative also submits a power of attorney. Documents must be issued by the country the business is registered in.
Cross-border sellers register through Amazon Global Selling. Amazon's India programme confirms that Indian sellers can sell on Amazon.ae and be paid in rupees to an Indian bank, so a UAE bank account is not required for that route. Sellers in other countries should check the accepted-countries list inside Seller Central, which is not public. VAT registration in the UAE is mandatory once revenue reaches AED 375,000, and the guideline warns that a non-resident supplying goods through FBA must register regardless of turnover.
Amazon pays proceeds to the bank account on file after deducting its fees. The UAE page does not state a cadence; Amazon's standard settlement elsewhere is every 14 days. For the options a Gulf seller has for receiving payouts from Amazon's other stores, see getting paid from marketplaces in the Gulf and Egypt.
Recent changes and promotions
1 August 2025: the current FBA fulfilment table took effect. 1 August 2024: referral fees changed for 14 categories, the AED 2 low-price FBA discount began, and packaging weight stopped counting. 7 October 2025: new-to-Prime promotion of a 5% referral fee on the first 100 standard-size units (50 oversize) for 120 days for newly listed parent ASINs. Brand-specific reductions printed on the page for Kitchen, Toys and Outdoor ended on 31 August 2025.
We re-read the pricing page each month and log changes in the fee change log. If a figure above differs from what Seller Central shows you, the Seller Central figure governs; tell us through the contact page.
Frequently asked questions
Is there a monthly fee to sell on Amazon.ae?
Not at the moment. Amazon's UAE pricing page says Professional accounts are available with no monthly subscription fee for a limited time, with no end date stated. No Individual plan with a per-item fee is listed.
Is VAT charged on Amazon.ae fees?
Yes. The page states that all fees are shown excluding VAT and that Amazon adds VAT to every fee. UAE VAT is 5%, so a AED 18 referral fee becomes AED 18.90.
What is the lowest referral fee on Amazon.ae?
5%, for mobile phones, gift cards, home entertainment and grocery items up to AED 50. The minimum fee is AED 1.00 per item except in Grocery and Pet Products.
Can I sell on Amazon.ae without a UAE trade licence?
An individual account needs a national or resident ID and proof of address; a business account needs the trade licence. Sellers abroad use Amazon Global Selling, which pays to a bank in their own country for supported markets such as India. The accepted-countries list is inside Seller Central.
How much does FBA cost on Amazon.ae?
From AED 5.50 per unit for a small envelope priced at AED 25 or less, AED 10.50 for a standard parcel up to 1 kg priced above AED 25, up to AED 41.50 for an oversize item up to 30 kg, plus AED 2 per cubic foot per month storage. All plus VAT.
Sources
Figures were read from the pages below on November 9, 2026. Where a page publishes no figure for an item we say so rather than quoting a secondary source.
- Amazon.ae pricing (sell.amazon.ae/pricing)
- Amazon.ae registration guideline (PDF)
- Amazon Global Selling: cost to sell in the Middle East
- Amazon announcement: UAE fee update effective 1 August 2024
Related
- Amazon.sa seller fees (Saudi Arabia)
- Amazon.eg seller fees (Egypt)
- noon seller fees
- Amazon.com fee calculator
More for Gulf and Egypt sellers
Written and reviewed by the Profitvana Editorial Team
Last reviewed November 9, 2026
We research marketplace, payment, and finance fees directly against each platform’s official, published rates, re-check every platform monthly, and stamp each calculator with the date it was last verified. We publish exactly how we work — and never let ads change a result.
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