Etsy fee history 2017–2026
Profitvana Editorial Team · Updated November 9, 2026
Etsy's transaction fee has risen twice in a decade, each time with a second change hidden inside it. In July 2018 the fee went from 3.5% to 5% and began to apply to shipping as well as the item; in April 2022 it went from 5% to 6.5% on the order total including shipping and gift wrap, the increase that triggered the 2022 seller strike. Around those two steps Etsy added Offsite Ads in 2020 (12–15% on attributed orders, mandatory above $10,000 in sales), a regulatory operating fee for sellers in several countries from 2021 that has been raised three times, a shop set-up fee in 2024, and a Share & Save rebate for sellers who bring their own traffic.
The $0.20 listing fee and the US processing rate of 3% + $0.25 have not changed in any source we could find. Etsy's fee page blocks archive and fetch tools, so entries rest on Etsy's own announcements, its SEC filings and named trade publications; the baseline 3.5% rate comes from Etsy's 2018 8-K filing.
What a $100 sale cost in fees, then and now
| Year | Fees on $100 | Basis |
|---|---|---|
| 2017 | $7.20 (item only) | 3.5% transaction (item only) + 3% + $0.25 processing + $0.20 listing |
| 2019 | $8.45 | 5% on item + shipping; processing 3% + $0.25; listing $0.20 |
| 2023 | $9.95 | 6.5% + 3% + $0.25 + $0.20 |
| 2026 | $9.95 ($24.95 via an Offsite Ad) | Unchanged; Offsite Ads 15% (12% above $10k) |
Timeline (newest first)
trade press
Share & Save (temporary, to 4 January 2027)
4% of the order refunded on sales from the seller's own links→6.5% refunded, equal to the full transaction fee
trade press
Payment account mechanics
Fees on a sale are now held in the pending balance together with the sale; the standalone reserve minimum was retired
· announced April 22, 2026official source
Regulatory operating fee (non-US sellers)
UK 0.32%, France 0.47%, Italy 0.32%, Spain 0.72%, Türkiye 2.27%, India 0.29%→UK 0.48%, France 1.14%, Italy 0.80%, Spain 0.88%, Türkiye 1.67%, India 0.05%; Hungary added at 1.97%
trade press
Payments policy
Instant Transfer introduced for US sellers (fee shown at transfer); sales tax may apply to fees in some states
trade press
Shop set-up fee
$15 one-time→Variable by shop (reports of $15–$30)
trade press
Shop set-up fee introduced
None→$15 one-time for new shops
official source
Share & Save launched
4% of the order (excluding tax) refunded when the sale comes from the seller's own trackable link; opt-in
· announced May 4, 2023trade press
Regulatory operating fee
UK 0.25%, France 0.40%, Italy 0.25%→UK 0.32%, France 0.47%, Italy 0.32% (Spain 0.40% and Turkey 1.1% unchanged)
· announced February 24, 2022official source
Transaction fee
5% of item plus shipping→6.5% of the order total including shipping and gift wrap
Prompted the April 2022 Etsy seller strike.
· announced May 25, 2021official source
Regulatory operating fee introduced (non-US sellers)
None→UK 0.25%, France 0.40%, Italy 0.25%, Spain 0.40%, Turkey 1.1% of item plus shipping
Etsy announcement — a new regulatory operating fee starts July 1
· announced February 26, 2020official source
Offsite Ads launched
Etsy promoted listings off-site at its own cost→15% of attributed orders (shops under $10,000 in trailing sales may opt out); 12% and mandatory once sales pass $10,000; capped at $100 per order; 30-day attribution
· announced June 14, 2018official source
Transaction fee
3.5% of the item price (shipping excluded)→5% of item plus shipping charged to the buyer
Etsy Plus launched the same month at $10 a month.
· announced April 11, 2017trade press
Etsy Payments made mandatory
Direct Checkout optional; many sellers took PayPal directly→Etsy Payments required in eligible countries (listings suspended from 1 June 2017 for non-adopters)
How this timeline is built
Each entry carries the figure before and after the change and a source that states it: the platform’s own announcement or help page, an archived copy of its fee page on the Wayback Machine, or a named trade publication. Anything we could not confirm that way is left out rather than estimated. The current schedule, verified against the live fee page, is on the Etsy fee calculator; changes across all platforms are logged on fee changes. Corrections: tell us.
Frequently asked questions
When did Etsy's transaction fee become 6.5%?
On 11 April 2022, up from 5%. The earlier step, from 3.5% to 5%, took effect on 16 July 2018 and was the first time the fee applied to shipping.
Has the $0.20 listing fee ever changed?
Not in any source we found between 2015 and November 2026. The US processing rate of 3% + $0.25 is likewise unchanged in that period.